I wrote this review of Rozerem as a comment on Em's site, and I'm repeating it here, because, frankly, I have little else to write right now. For the record, I think drug companies spend way too much money luring customers in. (And I believe I read a while ago that upwards of 80% of patients who ask a doctor for a specific drug will get it, meaning that the ads must be working.) I have no interest in taking sleeping pills, but I think the Rozerem commercials are pretty funny. . . it's just so random, a beaver and Abe Lincoln hanging out together. And I just love when Abe goes, "Hello? Honest ABE?"
I guess the company wants to put a lasting image in the customer's head. . . so when they go to their doctor, and the doctor mentions the drug, they say, "Oh, yeah. That's the one with Abe Lincoln and the beaver." And then the doctor says, "You know, Abe Lincoln and the Beaver was the original name for The Beatles." And then the patient says, "I did not know that. But please, write me a prescription for this wonder drug so I can get home and dream about ex-presidents and semi-aquatic rodents."
If you're interested in some clever "advergaming," you can play chess against the beaver (though not Jerry Mathers) here.
And the title of the post? It's from The Apartment. Only Shirley Maclaine didn't take Rozerem, because it didn't exist then.
3 comments:
I like that commercial too (and the follow-ups!) even though I dislike the idea of drug companies advertising.
Too bad they can't replace car dealership commercials with something this inventive.
Don't forget about the random astronaut washing dishes in the background. That's what really gets me!
What's funny is that when I first see a truly creative commercial like this one I rarely get past the thought of how talented someone had to be to think it up. Rarely do I remember what the actual product is that is being advertised.
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